Privacy Policy Statement

At PulseCore, your privacy is vital. This policy explains how we collect, use, and safeguard your personal information in line with Australian laws and best practices.

What Information We Collect

We only collect data necessary to deliver audience analytics services and respond to your requests.

• Contact details you provide, such as name, email, business, or phone, when making an enquiry.
• Project details and information relating to market segmentation or reporting needs you share with us.
• Website usage data, collected via cookies and analytics tools, for service improvement purposes.
• Any correspondence or feedback you provide to our team for client support.

How We Use Your Data

Your information is used strictly for providing and improving our segmentation services, and to communicate with you upon your request.

• Managing and fulfilling client enquiries, consultations, or service agreements.
• Analysing market and project requirements to deliver accurate, relevant insights.
• Enhancing our website or service experience using anonymised analytics.
• Notifying you of relevant PulseCore services or updates, when you have opted in.

Legal Basis For Processing

We process data on legal grounds such as consent, contract, and legitimate interest, in compliance with Australian Privacy Principles.

Data processing takes place where consent is given, to carry out contractual obligations, or where there is a clear, legitimate interest without impacting your rights.

Information Sharing

Your details will not be sold. Data is shared only as needed for service delivery or if required by law.

• Service providers or professional partners who assist in project delivery, under strict confidentiality agreements.
• Authorities or regulators if required for legal compliance.
• Other third parties solely with your direct consent, and only as strictly necessary for your project.

Data Security

We employ industry-standard technical, organisational, and physical measures to protect your information from unauthorised access or processing. All data is encrypted where possible, with regular reviews and audits. No internet transmission is entirely secure; use caution when sharing sensitive information online.

Your Rights

You have the right to access, correct, or request deletion of your personal data, subject to applicable law.

• Access or request a copy of your stored data.
• Ask for data correction if you believe it is inaccurate or incomplete.
• Request restriction or deletion of your data, where legally permitted to do so.
• Withdraw consent for direct marketing communications at any time.

Cookies Policy

PulseCore uses cookies for essential site functionality and to improve user experience. You may change cookie settings in your browser or review our detailed cookie policy for further details.

See cookie policy See cookie policy

Contact Us

Contact our privacy team for questions, requests, or concerns regarding your data or this policy at the details below.

Policy Changes & Updates

We update our policy when necessary for compliance or service changes. All updates are posted here, with the current date at the end.